Runlab Technical Running Brand Identity by Javier Diconca
Runlab, a technical running brand identity by designer Javier Diconca, deploys modular dot-matrix logos, pure black bases, and reflective materials. The visual system, built on clean grid layouts, targets city runners and track athletes, with blur photography conveying speed. Physical products include dark rain jackets with heat-pressed dot marks visible under night car lights, black die-cut product tags on thick card stock, and polished metal clips securing gear loops. High contrast between dark fabric and bright white lettering maintains legibility in wet conditions. The wordmark appears on heavy black cards displayed on metal bars. Every element—from circular dot typography to sharp grid rules—reinforces athletic speed and run data. The complete identity is presented on Behance.
Key facts
- Runlab is a technical running branding identity designed by Javier Diconca.
- The visual system features modular dot-matrix typography and grid layouts.
- The design uses pure black bases, high shine metal clips, and clean white type.
- Blur photographs capture runners' speed on open streets.
- Dark rain jackets have heat-pressed dot marks that shine in car lights.
- Product tags are black, made of thick card stock with die cuts and dark cords.
- Polished metal clips lock gear loops for trail runs.
- The project is showcased on Behance.
Entities
Artists
- Javier Diconca
Institutions
- Runlab
- Behance