Roxy in the Box designs Ferrarelle's 10th artist bottle

Roxy in the Box has created the tenth limited-edition artist bottle for Ferrarelle, Italy's renowned natural sparkling water. The project, titled Stay Liquid, features her iconic San Gennaro image, well-known among fans of the Neapolitan artist. Ferrarelle's artist bottle series began in 2010, with past contributors including Michelangelo Pistoletto and Mimmo Jodice. Proceeds from bottle sales support Fondazione Telethon, which funds research on rare genetic diseases and supports NEMO Clinical Centers. Roxy in the Box explained that Stay Liquid originated as a digital work posted on social media before the September 19 miracle of San Gennaro's blood liquefaction, quickly going viral. The artist, who describes herself as a 'social pop artist,' collaborated with the gallery Studio Trisorio, which proposed her to Ferrarelle. She noted that the image speaks to a broader Italian audience, with a print even reaching a small town in the North Pole. Roxy in the Box also announced a forthcoming video installation titled 'Maresistere' at the Museo Archeologico Nazionale di Napoli, opening December 5 as part of the Thalassa exhibition, marking her first display of a melancholic, uncolored side.