Rosie Huntington-Whiteley Launches Luxury Keepsake Brand Mémoire

Model and entrepreneur Rosie Huntington-Whiteley launched Mémoire, a luxury keepsake brand, on May 12. The brand offers seven items including leather notebooks, luggage tags, hand-blown glass candles, and photo frames, designed to encourage slow living and memory-keeping. Huntington-Whiteley co-founded Mémoire with Westview Ventures founders Meaghan Cox, Julia Hunter, and Jackie Beyer-McCabe. The collection is rooted in four visual worlds: High Castle, Love Birds, Secret Garden, and Glass Lake, each with distinct patterns, scents, and colors. Products are made in Italy, with leather goods from a family-run factory and hand-blown glass vessels. Prices start at $185. Items can be personalized with initials, dates, or names. Huntington-Whiteley, a mother of two, drew inspiration from motherhood and the analog traditions of her mother's generation. The brand aims to provide grounding rituals for travelers and a foundation for reflection.