Rosie Huntington-Whiteley Launches Home Brand Mémoire with Dinner at Alyssa Kapito's
Rosie Huntington-Whiteley unveiled her home and design brand Mémoire with an intimate dinner at interior designer Alyssa Kapito's Upper East Side residence. The brand, developed with Westview Ventures, launches May 12. Guests included Burberry's Daniel Lee, Ashley Graham, Imaan Hammam, Dree Hemingway, and Phoebe Tonkin. The evening featured cocktails at 7 p.m., a dinner by chef Michela Laccabue, and Mémoire pieces displayed among Kapito's antiques. Co-founder Meaghan Cox said the brand aims to create heirloom-quality items evoking nostalgia, filling a gap in luxury home goods. Huntington-Whiteley, fresh from Rio de Janeiro, kept her Met Gala look secret but shared her beauty prep: a facial with Melanie Grant and lymphatic drainage massage.
Key facts
- Mémoire is Rosie Huntington-Whiteley's first home and design brand.
- The brand launches on May 12.
- The launch dinner was held at Alyssa Kapito's Upper East Side home.
- Guests included Daniel Lee, Ashley Graham, Imaan Hammam, Dree Hemingway, and Phoebe Tonkin.
- Mémoire is developed in partnership with Westview Ventures.
- Co-founder Meaghan Cox cited a lack of nostalgia in luxury home goods.
- Dinner was prepared by chef Michela Laccabue.
- Huntington-Whiteley had a facial with Melanie Grant before the Met Gala.
Entities
Artists
- Rosie Huntington-Whiteley
- Alyssa Kapito
- Daniel Lee
- Ashley Graham
- Imaan Hammam
- Dree Hemingway
- Phoebe Tonkin
- Meaghan Cox
- Michela Laccabue
- Melanie Grant
- Jason Statham
- Georgia Fowler
- Athena Calderone
- Olympia Gayot
- Anna Van Patten
- Charles Porch
- Robert Denning
- Coco Baudelle
- Kate Foley
- Amy Astley
- Paige Reifler
- Hannah Paison
Institutions
- Mémoire
- Westview Ventures
- Burberry
- Vogue
- Christofle
Locations
- Upper East Side
- New York City
- United States
- Rio de Janeiro
- Brazil