ARTFEED — Contemporary Art Intelligence

Rosa and Carlos de la Cruz: Florida's Premier Art Collectors and Miami's Cultural Catalysts

artist · 2026-04-20

Florida's prominent art collectors Rosa and Carlos de la Cruz have significantly shaped Miami's contemporary art landscape through their extensive collection and philanthropic activities. Carlos de la Cruz, a Havana-born businessman who leads Eagle Brands, and his wife Rosa have amassed works by notable artists including Felix Gonzalez-Torres, Guillermo Kuitca, assume vivid astro focus, and Gabriel Orozco. Their Biscayne Bay residence functions as both a home and exhibition space, hosting extravagant 700-guest dinner parties that traditionally launch Art Basel Miami Beach each December. This venue welcomes both art world elites and the general public through scheduled appointments. In 2004, the couple established the 10,000-square-foot Moore Space in Miami's Design District, now a key destination during Art Basel Miami Beach's public programming. Their contributions extend to institutional support, with recent donations of works by John Bock, Philippe Parreno, and Pierre Huyghe to both Miami MoCA and Tate. The de la Cruzes' advocacy has been instrumental in positioning Miami as a major center for contemporary art, particularly through their focus on Latin American artists. Their collection features artists who gained significant recognition at this year's Venice Biennale.

Key facts

  • Rosa and Carlos de la Cruz are major contemporary art collectors in Florida
  • Carlos de la Cruz is a Havana-born businessman and head of Eagle Brands
  • Their collection includes works by Felix Gonzalez-Torres, Guillermo Kuitca, assume vivid astro focus, and Gabriel Orozco
  • They host 700-guest dinner parties at their Biscayne Bay home to kick-start Art Basel Miami Beach
  • Their home is open to the public by appointment
  • They founded the 10,000-square-foot Moore Space in Miami's Design District in 2004
  • They recently donated works by John Bock, Philippe Parreno, and Pierre Huyghe to Miami MoCA and Tate
  • They have been vital to promoting Miami as a contemporary art center

Entities

Artists

  • Rosa de la Cruz
  • Carlos de la Cruz
  • Felix Gonzalez-Torres
  • Guillermo Kuitca
  • assume vivid astro focus
  • Gabriel Orozco
  • John Bock
  • Philippe Parreno
  • Pierre Huyghe

Institutions

  • Eagle Brands
  • Venice Biennale
  • Art Basel Miami Beach
  • Moore Space
  • Miami MoCA
  • Tate

Locations

  • Florida
  • Havana
  • Biscayne Bay
  • Miami
  • Miami Design District

Sources