ARTFEED — Contemporary Art Intelligence

Rome city council seeks free graphic designers for sports pictograms

other · 2026-05-05

Angelo Diario, head of the Rome City Council's Sports Commission, posted a call on his institutional Facebook page seeking graphic designers to create pictograms for municipal sports facility websites—for zero compensation. Diario, who previously called private investors in Rome 'luridi' (filthy), boasted that while former mayor Ignazio Marino spent €20,000 on the 'Rome&You' tourism logo, his commission will allocate €0 but offer 'gratification'. The request involves days of work to design original pictograms, not copied from Olympic sets. Critics argue this exploits local creative professionals and devalues their training and expertise. The article highlights Rome's broader issue of underpaying creative talent, driving artists, architects, and designers to leave for Milan or abroad. Diario defended the call by saying he is not forcing anyone to apply. The piece questions selection criteria, copyright transfer, and whether the city can even produce a proper waiver form.

Key facts

  • Angelo Diario is head of the Rome City Council's Sports Commission.
  • Diario posted a call on his institutional Facebook page seeking graphic designers.
  • The call asks for pictograms for municipal sports facility websites.
  • Compensation is zero euros; Diario offers only 'gratification'.
  • Diario previously called private investors in Rome 'luridi'.
  • Former mayor Ignazio Marino spent €20,000 on the 'Rome&You' tourism logo.
  • The article criticizes the exploitation of creative professionals in Rome.
  • Rome's creative class is leaving for Milan or abroad due to devaluation of their work.

Entities

Artists

  • Angelo Diario
  • Ignazio Marino

Institutions

  • Comune di Roma
  • Commissione Sport del Comune di Roma
  • Assemblea Capitolina
  • Ministero dell'Economia
  • InArea
  • Artribune

Locations

  • Rome
  • Italy
  • Milan

Sources