Rolls-Royce Partners with Javier Calleja for Art Car Collection

Rolls-Royce Motor Cars Greater China has collaborated with Spanish artist Javier Calleja and the creative brand AllRightsReserved to create a collection of art pieces featuring 1:8 scale models of the Rolls-Royce Ghost. Calleja, recognized for his signature big-eyed children designs, will produce works that are characterized as 'abstract representations of a child’s portrait.' These artworks can be found at AllRightsReserved’s DDT Store. In 2023, one piece will be auctioned by Rolls-Royce, with all proceeds directed to a charity focused on mental health and well-being. Yuwei Liu, client and brand manager for Rolls-Royce Greater China, and SK Lam, founder of AllRightsReserved, highlighted the project's goal of engaging new audiences and promoting philanthropy, with Liu stressing the relevance of mental health during the pandemic. Lam remarked on the increasing accessibility of art collectibles due to innovative platforms and production techniques.