Rolling Stones De-Aged with Deepfake Tech in New Music Video
On Thursday, The Rolling Stones unveiled the music video for 'In the Stars,' the inaugural single from their forthcoming album 'Foreign Tongues,' set to release on July 10. The video, directed by Francois Rousselet, employs deepfake technology from Deep Voodoo, an AI firm co-founded by South Park creators Trey Parker and Matt Stone, to make band members Mick Jagger, Ronnie Wood, and Keith Richards appear as they did in the late 1970s. It features a digitally rejuvenated band performing in a warehouse alongside fans, with actress Odessa A’zion also appearing. Deep Voodoo had previously contributed to Kendrick Lamar's 'The Heart Part 5' and Billy Joel's 'Turn the Lights Back On.' The credits acknowledge body doubles for the band members, deepfake artists, and an 'AI data wrangler.' Concerns have emerged regarding the impact of AI-generated depictions on opportunities for younger actors.
Key facts
- The Rolling Stones released music video for 'In the Stars' on Thursday.
- Video directed by Francois Rousselet.
- Deepfake technology from Deep Voodoo de-ages Mick Jagger, Ronnie Wood, Keith Richards.
- Deep Voodoo founded by Trey Parker and Matt Stone.
- Band appears as late-1970s versions.
- Actress Odessa A’zion appears in video.
- Deep Voodoo previously worked on Kendrick Lamar's 'The Heart Part 5' (2022) and Billy Joel's 'Turn the Lights Back On' (2024).
- Video credits include body doubles and an 'AI data wrangler'.
- De-aging used in Robert Zemeckis' film 'Here' with Tom Hanks and Robin Wright.
- Critics worry AI de-aging may reduce opportunities for younger actors.
Entities
Artists
- The Rolling Stones
- Mick Jagger
- Ronnie Wood
- Keith Richards
- Francois Rousselet
- Odessa A’zion
- Trey Parker
- Matt Stone
- Kendrick Lamar
- Billy Joel
- Robert Zemeckis
- Tom Hanks
- Robin Wright
Institutions
- Deep Voodoo
- The Hollywood Reporter
- BBC Magazine
- Metaphysic Live