Rolling Stones' AI-powered video revives 1960s rock billboards
The Rolling Stones have released a music video for their new single 'Angry,' which features AI-animated billboards along Sunset Boulevard. The video, directed by Francois Rousselet, uses artificial intelligence and lip-sync technology to animate 109 billboards designed by the director. The billboards showcase archival concert footage, old videos, and album covers, reviving the hand-painted rock billboards of 1960s Los Angeles that were later replaced by MTV. The song is the first single from 'Hackney Diamonds,' the band's first album of original material in 17 years, set for release on October 20. The video stars Sydney Sweeney, known for 'White Lotus' and 'Euphoria,' driving along Sunset Boulevard and singing the song. Rousselet previously directed the 2016 video 'Ride 'Em On Down' featuring Kristen Stewart. The video draws comparisons to Aerosmith's 'Crazy' video starring Alicia Silverstone and Liv Tyler.
Key facts
- The Rolling Stones released a new single 'Angry' on September 2023.
- The video was directed by Francois Rousselet.
- AI and lip-sync technology animated 109 billboards.
- Billboards feature archival concert footage, old videos, and album covers.
- The video revives 1960s-style rock billboards from Los Angeles.
- Sydney Sweeney stars in the video.
- 'Angry' is the first single from 'Hackney Diamonds'.
- 'Hackney Diamonds' is the band's first album of original material in 17 years.
- The album releases on October 20, 2023.
- Rousselet previously directed a video for Pharrell Williams and the 2016 Stones video 'Ride 'Em On Down'.
Entities
Artists
- Mick Jagger
- Sydney Sweeney
- Francois Rousselet
- Kristen Stewart
- Alicia Silverstone
- Liv Tyler
- Pharrell Williams
Institutions
- Rolling Stones
- MTV
- Aerosmith
Locations
- Los Angeles
- Sunset Boulevard