Roberto Stabile and Marialuisa Pappalardo discuss Italy's cultural promotion strategy on Artribune podcast

In the podcast 'Contemporaneamente' on Artribune, host Mariantonietta Firmani interviews Roberto Stabile and Marialuisa Pappalardo about Italy's integrated strategy for cultural and economic exchange. Stabile, head of International Relations at ANICA and responsible for special internationalization projects at the DGCA (Ministry of Culture) at Cinecittà, coordinates audiovisual desks in key global markets including Los Angeles, Shanghai, Seoul, Hanoi, Moscow, London, Berlin, Paris, Toronto, New York, Miami, Mexico City, São Paulo, Buenos Aires, and Rio de Janeiro. He highlights how strained China-US trade relations have opened market share for Italian film productions. Pappalardo, director of the Italian Cultural Institute in Madrid since 2020, previously managed cultural promotion at Italian consulates in Mumbai and Buenos Aires, and led integrated promotion programs such as 'Italia, Culture, Mediterraneo, 2018' and 'Italia, Culture, Africa, 2019'. The discussion covers audiovisual promotion across finished products, international co-productions, and location support, as well as attracting foreign students to Italian universities and industries. Technology is framed as a powerful tool for production and creativity that must be managed to avoid risks. The podcast is part of a series exploring contemporary intersections of art, science, literature, history, philosophy, architecture, and cinema.