Robert Froedge on Creativity, Loss, and Persistence
Robert Froedge, EVP of Creative at Lewis Communications, reflects on his lifelong creative journey, personal losses, and the role of persistence in his career. He shares memories of drawing as a child, fishing with his father, and the sacrifices his parents made. Froedge discusses his tendency toward anxiety and self-doubt, his belief in an afterlife, and the joy of working on campaigns for academic medical centers that contribute to healing. He emphasizes the importance of showing up, staying curious, and caring deeply about craft and people.
Key facts
- Robert Froedge is EVP of Creative at Lewis Communications.
- Lewis Communications has offices in Mobile, Birmingham, and Nashville.
- Froedge has worked in branding and design for over three decades.
- He recalls drawing as a child and his parents saving his artwork.
- His father worked night shifts at UPS and took him fishing on Friday mornings.
- Froedge finds creative work stabilizing during heartbreak.
- He believes in God and an afterlife of peace and reunion.
- He values persistence over natural talent in his career.
Entities
Artists
- Robert Froedge
Institutions
- Lewis Communications
- UPS
- PRINT Magazine
Locations
- Mobile
- Birmingham
- Nashville
- Tennessee