ROAR Transforms Mumbai Textile Warehouse into Fractal-Inspired Jaipur Rugs Showroom
In Mumbai's Lower Parel district, ROAR has finalized the interior design of a new showroom for Jaipur Rugs, situated within a repurposed Victorian-era cotton mill warehouse. The design features fractal geometry, mirroring the rhythmic hand-knotting process of weaving. This location is part of Girangaon, a significant site in the textile industry’s history. The showroom maintains the original steel framework and clerestory windows while introducing multifunctional cuboid spaces for rug displays and weaving demonstrations. An eye-catching installation of origami-inspired metal birds greets visitors at the entrance. The chosen materials—warm timber, raw steel, and handwoven textiles—connect the preserved structure to the craftsmanship heritage of Jaipur Rugs.
Key facts
- ROAR completed the interior of a new Jaipur Rugs showroom in Mumbai's Lower Parel district.
- The showroom is located in a former Victorian-era cotton mill warehouse within the Empire Mills compound.
- The site is part of Girangaon, the historic 'mill village' that was central to Mumbai's textile industry in the late nineteenth century.
- The original Victorian steel structure, pitched roof, and clerestory glazing were largely preserved.
- The design uses fractal geometry to create a spatial system of stepped architectural volumes.
- The showroom includes display platforms, gallery walls, reflective installations, mesh partitions for weaving demonstrations, and a vertical rug archive with pull-out tiled storage.
- The entrance features a suspended installation of origami-like metal birds.
- The material palette combines warm timber, raw steel, and reflective surfaces with handwoven textiles and traditional weaving tools.
Entities
Artists
- ROAR
- Avesh Gaur
Institutions
- Jaipur Rugs
- designboom
Locations
- Mumbai
- India
- Lower Parel
- Empire Mills compound
- Girangaon