Rinascente Opens Second Rome Flagship with Archaeological Site
Rinascente inaugurated its second flagship location in Rome on October 12 at Via del Tritone 61, after an extensive 11-year renovation. This impressive eight-story structure boasts contributions from various design firms: the facade and first two levels were crafted by Vincent van Duysen, while Universal Design Studio designed the second floor. The third floor was developed by Paolo Lucchetta, and India Mahdavi designed the fourth. The fifth floor is by CLS Architetti, and the top two floors were completed by Lifschutz Davidson Sandilands. The sixth floor hosts the MadeITerraneo restaurant, helmed by chef Riccardo Di Giacinto, and the basement features the Aqua Virgo aqueduct, which dates back to 19 BC. Established 150 years ago, Rinascente has a legacy of championing design and art, including the Compasso d'Oro award and exhibitions with artists like Basquiat and Olafur Eliasson.
Key facts
- Rinascente opened its second Rome flagship store on October 12 at Via del Tritone 61.
- The eight-story building underwent an 11-year restoration.
- Architects involved: Vincent van Duysen, Universal Design Studio, Paolo Lucchetta, India Mahdavi, CLS Architetti, Lifschutz Davidson Sandilands.
- The basement features the Aqua Virgo aqueduct (19 BC), designed by Claudio Silvestrin and Giuliana Salmaso.
- The sixth floor houses restaurant MadeITerraneo by chef Riccardo Di Giacinto.
- Rinascente established the Compasso d'Oro design award in 1954, initiated by Gio Ponti.
- Recent art sponsorships include Basquiat at Mudec and Bill Viola and Ai Weiwei in Florence.
- The store was originally founded by the Bocconi brothers and renamed by Gabriele D'Annunzio in 1917.
Entities
Artists
- Gio Ponti
- Emilio Lancia
- Olafur Eliasson
- Martino Gamper
- John Armleder
- Paola Pivi
- Basquiat
- Bill Viola
- Ai Weiwei
- Claudio Silvestrin
- Giuliana Salmaso
- Vincent van Duysen
- Paolo Lucchetta
- India Mahdavi
- Riccardo Di Giacinto
- Gabriele D'Annunzio
- Senatore Borletti
Institutions
- Rinascente
- Universal Design Studio
- RetailDesign
- CLS Architetti
- Lifschutz Davidson Sandilands
- Mudec
- Palazzo Reale
- Compasso d'Oro
Locations
- Rome
- Italy
- Via del Tritone 61
- Milan
- Piazza Duomo
- Florence