Ricoh Marks 30 Years of GR Camera Series with New Branding and Global Events
To mark the 30th anniversary of its GR camera series, Ricoh has introduced a new logo and the slogan "Forever a Snapshooter," a celebration that will continue until 2026. This campaign, which does not involve new product releases, underscores the brand's dedication to the GR system and its followers. Commemorative merchandise and global fan gatherings are set for this autumn. The GR series commenced in October 1996 with the launch of the RICOH GR1, equipped with a 28mm F2.8 lens, while the first digital iteration, the RICOH GR DIGITAL, debuted in 2005. Recent additions include the RICOH GR IV (2025) and GR IV Monochrome (February), both prioritizing high image quality, rapid response, and portability. Yasutomo Mori and Kazunobu Saiki from Ricoh Imaging shared insights on these values with PetaPixel.
Key facts
- Ricoh unveiled a new logo and slogan, "Forever a Snapshooter," for the GR series' 30th anniversary.
- The branding will be used throughout 2026, with no new camera model announced.
- Special commemorative items and global fan events are planned for fall 2026.
- The GR series began in October 1996 with the film camera RICOH GR1.
- The first digital GR camera, the RICOH GR DIGITAL, launched in 2005 with an 8.13-megapixel CCD sensor.
- The latest models are the RICOH GR IV (2025) and RICOH GR IV Monochrome (February 2026).
- Core GR values include high image quality, quick response, portability, and pursuit of the ultimate snapshooter.
- Ricoh executives highlighted four principles: compactness, quick response, high image quality, and evolution.
Entities
Artists
- Yasutomo Mori
- Kazunobu Saiki
Institutions
- Ricoh
- Ricoh Imaging
- PetaPixel