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Richard Prince's 'Untitled (Cowboy)' Sets $1.25 Million World Auction Record for Photography

market-auction · 2026-04-22

On November 9, 2005, Christie's auctioned Richard Prince's 1989 photograph 'Untitled (Cowboy)' for $1,248,000, marking a new world record for photography at auction and surpassing Prince's previous high. This sale represented the first instance of a photograph reaching over one million dollars at auction. A group of eighteen art experts deliberated on its importance, with Philippe Garner raising concerns about the limited audience influencing photographic history. Brian Appel pointed out its reflection on American mythology. Experts were taken aback that a contemporary piece outperformed vintage photographs. Thea Westreich noted that a Man Ray image had also crossed the million-dollar threshold, prompting discussions on the evolving nature of photography and market trends, with forecasts of future record sales.

Key facts

  • Richard Prince's 'Untitled (Cowboy)' (1989) sold for $1,248,000 on November 9, 2005
  • The sale set a new world auction record for photography
  • The auction took place at Christie's
  • Eighteen art professionals provided commentary on the event
  • Philippe Garner is Christie's international head of photography
  • Brian Appel initiated the email conversation
  • The photograph is part of Prince's 'Cowboy' series, appropriating Marlboro advertisements
  • Many experts noted it was the first photograph to sell for over $1 million at auction

Entities

Artists

  • Richard Prince
  • Brian Appel
  • Cindy Sherman
  • Thomas Ruff
  • Jeff Wall
  • Vik Muniz
  • Hiroshi Sugimoto
  • Andy Warhol
  • Edward Steichen
  • Diane Arbus
  • Edward Weston
  • Paul Strand
  • Alfred Stieglitz
  • Robert Frank
  • Andreas Gursky
  • Marcel Duchamp
  • Man Ray

Institutions

  • Christie's
  • ClampArt
  • Vintage Works Ltd.
  • E – Photo Newsletter
  • David Zwirner
  • Hauser + Wirth
  • Swann Galleries
  • Art Ventures International, Inc.
  • Robert Mann Gallery
  • Picture This Publications
  • HK Photo
  • L&M Arts
  • Pace/MacGill Gallery
  • Phillips de Pury & Company
  • Fifty One Fine Arts
  • Leslie Tonkonow
  • 5BE Gallery
  • Thea Westreich Art Advisory Service
  • MoMA
  • Sotheby's
  • Metropolitan Museum of Art
  • Gilman Paper Company
  • ARTnews

Locations

  • New York
  • United States
  • Chalfont
  • Pennsylvania
  • London
  • United Kingdom
  • San Francisco
  • California
  • Antwerp
  • Belgium

Sources