Richard Prince retrospective at ALBERTINA Museum explores photographic critique of American culture
The ALBERTINA Museum in Vienna is presenting a major exhibition dedicated to Richard Prince, focusing on his photographic work from the 1970s to the present. Prince, born in 1949 and based in New York, has critically examined American popular culture's visual codes and fictions for decades. His practice investigates authorship, originality, and media representation with irony and humor. The show includes his iconic Cowboys series, where re-photographed Marlboro cigarette advertisements become reflections on myths and masculinity. Other featured series are Fashion and Gangs, alongside rarely shown and previously unseen works. Prince became famous for recontextualizing commercial imagery to expose consumer society's mechanisms. The exhibition emphasizes photography as his key medium for this ongoing critique.
Key facts
- Richard Prince (b. 1949) is a New York-based artist
- Exhibition at ALBERTINA Museum focuses on Prince's photographic oeuvre
- Show spans works from the 1970s to present
- Includes iconic series: Cowboys, Fashion, Gangs
- Features rarely shown and hitherto unseen works
- Prince re-photographs advertisements like Marlboro Cowboys
- His work critiques myths, masculinity, and media representation
- Prince examines authorship and originality in consumer imagery
Entities
Artists
- Richard Prince
Institutions
- ALBERTINA Museum
Locations
- Vienna
- Austria
- New York
- United States