Richard Mille Opens Expansive New Monaco Flagship Showroom
Richard Mille has opened a new flagship showroom in Monaco at 20 Avenue Princesse Alice, replacing its previous location. The space spans over 2,220 square feet across two floors, more than 10 times the size of the old boutique. Features include 12-foot ceilings, harbor views, a sculptural staircase with bronze skirting, liquid metal wall finishes, a bar, and a cigar humidor. A VIP area centers on a 13-foot maneuverable sofa. CEO Peter Harrison says the boutique enhances client engagement and reflects the Principality's spirit. The move aligns with a luxury trend of investing in mono-brand destinations.
Key facts
- Richard Mille opened a new flagship showroom in Monaco at 20 Avenue Princesse Alice.
- The showroom spans over 2,220 square feet across two floors.
- It is more than 10 times the size of the previous Monaco flagship.
- Features include 12-foot ceilings, harbor views, and a sculptural staircase with bronze skirting.
- The interior includes liquid metal wall finishes in bronze and black.
- A dedicated bar and cigar humidor are part of the hospitality offerings.
- A VIP area features a 13-foot maneuverable sofa with panoramic water views.
- CEO Peter Harrison stated the boutique enhances client engagement and reflects the unique spirit of Monaco.
Entities
Institutions
- Richard Mille
- Richard Mille EMEA
Locations
- Monaco
- 20 Avenue Princesse Alice