ARTFEED — Contemporary Art Intelligence

Richard Hamilton's Toilet Paper Motif: From Andrex Ads to Memento-Mori

publication · 2026-04-23

In the latest installment of her series on confinement memories, Catherine Millet delves into the artistic representation of toilet paper rolls, focusing on British Pop artist Richard Hamilton. She opens with a 1960s Andrex advertisement created by Bridget Riley, showcasing two women alongside a prominent toilet paper roll. As a pioneer of Op Art, Riley was associated with J. Walter Thompson Advertising. A decade later, Hamilton reinterpreted this imagery in his work 'Soft Pink Landscape' (1971-72), currently housed at the Hungarian National Gallery, where the roll is integrated into the scenery. His portfolio also features 'Soft Blue Landscape' (1979-80) and 1970s 'Flower-pieces.' Additionally, Hamilton's 'Sunrise' and 'Sunset' series capture scenes from Cadaqués, Spain. Millet connects these visuals to Dalí's reaction to Surrealism and posits that the hoarding of toilet paper during lockdown signifies a fear of mortality.

Key facts

  • Bridget Riley created an Andrex advertisement around 1960 featuring two women and a large toilet paper roll.
  • Riley worked for J. Walter Thompson Advertising before becoming a leading Op Art figure.
  • Richard Hamilton appropriated Riley's scene in his painting 'Soft Pink Landscape' (1971-72).
  • 'Soft Pink Landscape' is held at the Hungarian National Gallery in Budapest.
  • Hamilton produced 'Soft Blue Landscape' (1979-80) and multiple print versions.
  • Hamilton's 'Flower-pieces' (1970s) include an Andrex roll or a turd as memento-mori.
  • Hamilton's 'Sunrise' and 'Sunset' series feature Cadaqués, Spain, with excrement replacing the church.
  • Hamilton first visited Cadaqués in 1963 with Marcel Duchamp and befriended Salvador Dalí.
  • Hamilton exhibited works at Galeria Bombelli in Cadaqués.
  • Catherine Millet's article is part of a series on confinement memories published in artpress.

Entities

Artists

  • Catherine Millet
  • Richard Hamilton
  • Bridget Riley
  • Marcel Duchamp
  • Salvador Dalí
  • Jonathan Swift
  • Antoine Watteau

Institutions

  • J. Walter Thompson Advertising
  • Hungarian National Gallery
  • Galeria Bombelli
  • artpress

Locations

  • Paris
  • France
  • Budapest
  • Hungary
  • Cadaqués
  • Spain
  • Miers
  • Lot
  • England
  • United Kingdom

Sources