Rethinking Art Communication: Multidisciplinary Approaches for Deeper Engagement
In an article for Artribune, Paolo Cuccia responds to Father Antonio Spadaro's challenge by asserting that improving art communication necessitates a reevaluation of both storytelling and the physical and digital frameworks of art experiences. He advocates for the inclusion of writers, actors, poets, and videomakers, highlighting the significance of neuroscience and AI in customizing tours. Cuccia critiques inflexible museum layouts that hinder interaction and promotes creative designs within historic structures. He envisions hybrid venues, such as Renzo Piano's Auditorium in Rome, to foster interdisciplinary collaboration and suggests a 'Netflix of art' concept to link exhibitions. He emphasizes the importance of teaching audiences to 'listen' and calls for a collaborative effort among architects, psychologists, and curators, referencing projects like Capodimonte's Bosco Reale and Louvre Lens.
Key facts
- Paolo Cuccia responds to Father Antonio Spadaro's article on Artribune about making art communicate.
- Spadaro is Secretary General of the Vatican Foundation All of Us, presided by Cardinal José Tolentino.
- Cuccia is president of Artribune and a member of the foundation.
- Cuccia proposes involving writers, actors, poets, and videomakers in art narrative.
- Neuroscience and AI are cited as tools to improve art perception.
- Cosimo Accoto is mentioned for studies on lighting and cognitive processes.
- Cuccia criticizes rigid displays in museums and churches.
- Renzo Piano's Auditorium in Rome is proposed as a hybrid art-music space.
- A 'Netflix of art' model is suggested to connect exhibitions across museums.
- Examples of good practice: Capodimonte's Bosco Reale (with adopted benches) and Louvre Lens.
- Cuccia recommends the book 'Il museo oggi' by Cataldo and Paraventi.
- The article calls for multidisciplinary collaboration among architects, psychologists, scientists, technologists, and curators.
Entities
Artists
- Cosimo Accoto
- Michelangelo
Institutions
- Artribune
- Vatican Foundation All of Us
- Dicastery for Culture and Education
- Auditorium di Renzo Piano
- Capodimonte
- Louvre Lens
Locations
- Rome
- Italy
- France