Reset Magazine Launches as Art Object for Gaming Generation
Reset is a new bi-annual gaming magazine launched by Kepler Interactive, helmed by creative director Simon Sweeney. Positioned as an art object, it targets the first generation that grew up taking video games seriously as a cultural force. The debut issue subverts IP-exhaustion with thoughtful journalism and cutting-edge design, inspired by classic publications like Famitsu and Edge, as well as fashion magazines like Kaleidoscope, 032c, and Sabukaru. The cover features a blue rectangle reminiscent of a computer error screen, echoing Edge Issue 83 from 2000. Typography includes Monument Grotesk from Dinamo, 8bitDo by Anne-Dauphine Borione, and Karamon. Visual contributions include work by Joseph Melhuish (using VR rigs) and John Provencher (algorithmic pixel reduction). The magazine aims to platform dialogue on video games' position in broad cultural context, bridging game designers and other creatives.
Key facts
- Reset Magazine is a bi-annual gaming publication launched by Kepler Interactive.
- Creative director Simon Sweeney leads the project.
- The magazine is designed as an art object for the generation that grew up with games as art.
- Debut issue focuses on subverting IP-exhaustion in the gaming industry.
- Cover design inspired by Edge Issue 83 (2000) with a blue rectangle and no masthead.
- Typography includes Monument Grotesk, 8bitDo, and Karamon.
- Features work by Joseph Melhuish (VR) and John Provencher (algorithmic pixel reduction).
- Influenced by fashion magazines Kaleidoscope, 032c, and Sabukaru.
Entities
Artists
- Simon Sweeney
- Anne-Dauphine Borione
- Joseph Melhuish
- John Provencher
- Wolfgang Weingart
Institutions
- Kepler Interactive
- Reset Magazine
- Famitsu
- Edge
- Kaleidoscope
- 032c
- Sabukaru
- Dinamo
- It's Nice That