Réservation Parfums: Francesco Ragazzi's Fragrance Ode to an Imaginary California Hotel

Réservation Parfums, established by Francesco Ragazzi—creative director at Moncler and the mind behind Palm Angels—has introduced a collection of seven unisex luxury fragrances inspired by an imagined hotel in California. Each scent symbolizes a unique guest, room, or experience, developed in collaboration with French perfumer Yann Vasnier and supported by Pietro Ruffini, son of Remo Ruffini from Moncler Group. Notable fragrances include Suite 909, combining light woods, leather, and lemon; Bleu Piscine, evoking chlorine and sunscreen with mandarin and lime; and darker options like Chambre Secrète, featuring vanilla and incense, and Late Night, with cardamom and sandalwood. Ragazzi focuses on storytelling, blending French perfumery with California's spirit. As Réservation embarks on its first full year, it seeks to differentiate itself in a crowded market. The brand's website is reservation-parfums.com. This article was authored by Mary Cleary, a writer based in London and New York, and published on Wallpaper.com.