Resale Business in 2026: Platform Fees, Sourcing, and What Actually Sells
The secondhand market worldwide is approaching $400 billion, surpassing the growth of traditional retail. Increased tariffs on new products have led to a broader price disparity between retail and resale, driving more consumers toward secondhand options. Full-time sellers are now supported by resale, with their success hinging on factors like platform selection, sourcing, taxes, and the categories they choose. eBay takes a 13.25% fee, while Poshmark charges 20%, Mercari 10%, and Depop 3.3% plus $0.45. After a sale, sellers must remove cross-listed items. Effective sourcing from thrift shops and estate sales is essential. Tax obligations arise early, as profits are taxable irrespective of 1099-K limits. By 2026, popular resale categories will likely include terrace-style sneakers, vintage denim, designer handbags, and refurbished electronics. Pricing should reflect sold comparables, item condition, and platform fees.
Key facts
- Global secondhand market is nearing $400 billion.
- eBay charges a final value fee of roughly 13.25% on most categories.
- Depop eliminated its 10% commission for U.S. sellers, now charging zero commission plus ~3.3% and $0.45 in payment processing.
- Form 1099-K is triggered at $20,000 in gross payments and 200 transactions.
- Adidas Samba, Handball Spezial, Gazelle, and SL 72 are strong terrace-style sneaker resale categories.
- Designer handbags from Louis Vuitton, Chanel, and Hermès can hold or exceed original retail value.
- Authentication services include StockX, GOAT, The RealReal, Vestiaire Collective, and Entrupy.
- Pricing should be based on recent sold comparables, not original purchase price.
Entities
Institutions
- eBay
- Poshmark
- Mercari
- Depop
- IRS
- StockX
- GOAT
- Adidas
- New Balance
- Levi's
- Carhartt
- Juicy Couture
- Von Dutch
- Lululemon
- Louis Vuitton
- Chanel
- Hermès
- The RealReal
- Vestiaire Collective
- Entrupy
- PSA
- Whatnot
- PlayStation
- Xbox
- Nintendo
- Funko Pop
Locations
- United States
Sources
- Quartz —