ARTFEED — Contemporary Art Intelligence

Resale Business in 2026: Platform Fees, Sourcing, and What Actually Sells

market-auction · 2026-08-18

The secondhand market worldwide is approaching $400 billion, surpassing the growth of traditional retail. Increased tariffs on new products have led to a broader price disparity between retail and resale, driving more consumers toward secondhand options. Full-time sellers are now supported by resale, with their success hinging on factors like platform selection, sourcing, taxes, and the categories they choose. eBay takes a 13.25% fee, while Poshmark charges 20%, Mercari 10%, and Depop 3.3% plus $0.45. After a sale, sellers must remove cross-listed items. Effective sourcing from thrift shops and estate sales is essential. Tax obligations arise early, as profits are taxable irrespective of 1099-K limits. By 2026, popular resale categories will likely include terrace-style sneakers, vintage denim, designer handbags, and refurbished electronics. Pricing should reflect sold comparables, item condition, and platform fees.

Key facts

  • Global secondhand market is nearing $400 billion.
  • eBay charges a final value fee of roughly 13.25% on most categories.
  • Depop eliminated its 10% commission for U.S. sellers, now charging zero commission plus ~3.3% and $0.45 in payment processing.
  • Form 1099-K is triggered at $20,000 in gross payments and 200 transactions.
  • Adidas Samba, Handball Spezial, Gazelle, and SL 72 are strong terrace-style sneaker resale categories.
  • Designer handbags from Louis Vuitton, Chanel, and Hermès can hold or exceed original retail value.
  • Authentication services include StockX, GOAT, The RealReal, Vestiaire Collective, and Entrupy.
  • Pricing should be based on recent sold comparables, not original purchase price.

Entities

Institutions

  • eBay
  • Poshmark
  • Mercari
  • Depop
  • IRS
  • StockX
  • GOAT
  • Adidas
  • New Balance
  • Levi's
  • Carhartt
  • Juicy Couture
  • Von Dutch
  • Lululemon
  • Louis Vuitton
  • Chanel
  • Hermès
  • The RealReal
  • Vestiaire Collective
  • Entrupy
  • PSA
  • Whatnot
  • PlayStation
  • Xbox
  • Nintendo
  • Funko Pop

Locations

  • United States

Sources