René Faure targets aging membership with new 'Young Friends' sections

René Faure, president of the French Federation of Friends of Museums, has identified the aging of members as the primary challenge facing museum support organizations. To address this, he is launching new 'Jeunes Amis' (Young Friends) sections aimed at attracting younger generations. These sections are designed to reinforce the increasingly important missions of Friends of Museums groups, which play a crucial role in fundraising, volunteer work, and cultural programming. Faure's initiative seeks to ensure the sustainability and relevance of these associations by engaging a new demographic. The strategy involves creating dedicated youth branches that offer tailored activities and benefits, such as exclusive events, networking opportunities, and discounted memberships. Faure emphasized that without rejuvenation, the future of these essential cultural support networks is at risk. The 'Jeunes Amis' sections are part of a broader effort to modernize the Friends of Museums model and adapt to changing societal interests.