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REMAX and Real Brokerage Merge as Imploded Real-Estate Stocks Tie the Knot

economy-finance · 2026-04-28

REMAX Holdings and Real Brokerage announced a merger on April 27, 2026, joining two companies whose shares had plummeted from their peaks. REMAX shares had fallen 90% from their October 2017 high through Thursday before deal rumors emerged, while Real shares had dropped 60% through Thursday. On Friday and Monday combined, REMAX surged 51% to $9.94, still 85% below its all-time high, while Real plunged 23% to $2.02, now 70% below its August 2024 peak. Under the deal, REMAX shareholders can choose $13.80 per share in cash or 5.15 shares of the combined entity, Real REMAX Group. However, the cash payout is capped at $80 million, meaning if all shareholders opt for cash, they would receive only about a quarter of their shares in cash and the rest in stock. REMAX, founded in 1973, franchises brokerages in 120 countries and operates Motto Mortgage in the US. Real, a technology-powered platform, went public in Canada in 2020 via a Capital Pool Company merger and began trading on the Nasdaq in June 2021. This acquisition follows a wave of consolidation among imploded real-estate brokerage stocks, including Compass acquiring Anywhere Real Estate in early 2026, and Rocket Companies buying Redfin in 2025.

Key facts

  • REMAX and Real Brokerage announced a merger on April 27, 2026.
  • REMAX shares had imploded 90% from October 2017 peak before deal rumors.
  • Real shares had imploded 60% from August 2024 peak before deal rumors.
  • REMAX shares surged 51% to $9.94 on deal news, still down 85% from all-time high.
  • Real shares plunged 23% to $2.02, now down 70% from all-time high.
  • Shareholders can choose $13.80 cash or 5.15 shares of Real REMAX Group.
  • Cash payout capped at $80 million, limiting cash option.
  • REMAX franchises in 120 countries; Real went public via CPC merger in 2020.

Entities

Institutions

  • REMAX Holdings
  • Real Brokerage
  • Real REMAX Group
  • Motto Mortgage
  • Compass Inc.
  • Anywhere Real Estate Inc.
  • Better Homes and Gardens Real Estate
  • CENTURY 21
  • Coldwell Banker
  • Coldwell Banker Commercial
  • Corcoran
  • ERA
  • Sotheby's International Realty
  • eXp World Holdings
  • eXp Realty
  • eXp Commercial
  • Zoocasa
  • Douglas Elliman Inc.
  • Vector Group
  • Rocket Companies
  • Redfin
  • Realogy
  • Wolf Street

Locations

  • United States
  • Canada

Sources