Regional art markets gain ground as global hubs face protectionist pressures
The Art Basel & UBS Art Market Report shows that regions outside the US, UK, and China increased their share of the art market from 17% in 2015 to 24% in 2025. This shift is driven by nationally protective regulations like Brexit and tariffs, which have stifled trade in contemporary works. South Korea and Switzerland grew their markets last year, while Japan and Australia saw upticks in 2024. The US market remains dominant at 44% share, but artist Josh Kline notes that New York's concentration means dealers rarely visit cities like Pittsburgh or Portland. The essay argues that a multi-polar world could foster local culture and ecological sustainability, reducing reliance on international travel. However, the war in Iran and potential US geopolitical decline pose risks. The next generation of wealth is more evenly distributed globally, with greater gender parity, potentially leading to balanced art ecosystem support. The author calls for moving away from reliance on multi-million-dollar sales, as the system below is struggling unsustainably.
Key facts
- Regions outside US, UK, China grew market share from 17% (2015) to 24% (2025)
- Brexit and tariffs are key drivers of regionalization
- South Korea and Switzerland grew markets in 2024
- Japan and Australia saw growth in 2024
- US market share is 44%, down from 45% peak in 2022
- Josh Kline's essay in October criticizes New York-centric art world
- War in Iran and Strait of Hormuz chokepoint could affect US geopolitical grip
- Next generation of wealth is more evenly distributed with greater gender parity
Entities
Artists
- Josh Kline
Institutions
- Art Basel
- UBS
- October
Locations
- New York
- London
- Hong Kong
- United States
- United Kingdom
- China
- South Korea
- Switzerland
- Japan
- Australia
- Bangkok
- Warsaw
- Margate
- Qatar
- Pittsburgh
- Portland
- Chicago
- Los Angeles
- Houston
- Iran
- Strait of Hormuz