Reggia di Caserta: Beyond the Felicori Effect, Structural Needs and Territorial Collaboration

The Royal Palace of Caserta has seen significant improvements in tourism and strategic positioning under director Mauro Felicori, largely due to effective communication. However, Felicori himself acknowledges that the "Felicori effect" is no longer sufficient. Structural interventions are needed, including upgrading the entrance pathway, addressing routine and extraordinary maintenance of gardens and rooms, and resolving staffing issues, particularly the shortage of custodians. These challenges predate Felicori's tenure but are exacerbated by public contract constraints. The palace must also forge stronger ties with the municipality of Caserta, which struggles with financial instability and risks being placed under administration. Collaboration has been difficult, with dialogue stalling despite attempts to involve local producers and galleries. The key, according to the article, lies in analyzing visitor flow data to develop joint projects that benefit the city economically. Felicori cannot solve the city's administrative problems, but the palace's growth depends on territorial development. Without a solid partnership with the comune, the Reggia risks remaining a mere stop on a fleeting Grand Tour. The focus must shift to enhancing the visitor experience through partnerships that provide missing services in the urban fabric. This is the true challenge for Felicori to ensure sustainable success.