Refik Anadol's 'Living Architecture: Gehry' Opens Immersive Series at Guggenheim Bilbao

The Guggenheim Museum Bilbao has launched a new immersive exhibition series titled 'In situ,' with its inaugural installation by Refik Anadol running until October 19, 2025. Titled 'Living Architecture: Gehry,' the work explores the career of architect Frank Gehry through large-scale video installations that process vast datasets into flowing, architectural forms. Anadol, born in Istanbul and based in Los Angeles, is known for monumental data-driven art, and this piece features granular, hallucinatory visuals accompanied by music from Kerim Karaoglu. The series is planned in five acts and takes place in the museum's newly dedicated immersive room, highlighting the institution's history of site-specific works by artists like Jenny Holzer, Richard Serra, and Yayoi Kusama. Anadol's aesthetic, previously validated by the Museum of Modern Art in New York, continues to gain institutional recognition globally. The installation emphasizes the role of data in artificial intelligence, with algorithms assimilating information to generate ever-changing architectural designs. Jeff Koons's tulip sculptures at the Bilbao museum are noted as part of the broader artistic context. The exhibition underscores the trend of immersive art, tracing its roots from prehistoric cave paintings to 18th-century panoramas, while focusing on audience experience over traditional artwork nature.