Red Sea Global Integrates Saudi Heritage into Luxury Tourism
Red Sea Global (RSG), a closed joint-stock entity backed by Saudi Arabia's Public Investment Fund, is weaving local culture into its luxury tourism initiatives along the northwest coast, encompassing the Red Sea and AMAALA. RSG is dedicated to uplifting Saudi artists, enhancing hospitality through local art, and fostering sustainability via traditional architectural designs. Its latest developments—Six Senses Southern Dunes, St Regis Red Sea Resort, and Nujuma, a Ritz Carlton Reserve—embody regional architectural influences. In 2020, RSG partnered with Prince Sultan University to launch The Red Sea Art Competition, which highlighted 16 artworks in 2021. Group CEO John Pagano is committed to nurturing national talent, in line with Saudi Vision 2030, aimed at economic diversification and cultural sector growth.
Key facts
- Red Sea Global is owned by the Public Investment Fund of Saudi Arabia.
- RSG develops luxury tourism destinations Red Sea and AMAALA on the northwest coast.
- RSG has five guiding pillars focused on Saudi artists and culture.
- Traditional desert architecture techniques like wind towers (barajeel) are used for sustainability.
- RSG properties include Six Senses Southern Dunes, St Regis Red Sea Resort, and Nujuma, a Ritz Carlton Reserve.
- The Red Sea Art Competition was launched in 2020 with Prince Sultan University.
- 16 works were exhibited in 2021 at Turtle Bay Hotel; winners received monetary prizes.
- John Pagano is Group CEO of RSG; Ali Al Hassan is an artist and agricultural engineer.
Entities
Artists
- Ali Al Hassan
- Raghad Alkhathlan
Institutions
- Red Sea Global
- Public Investment Fund of Saudi Arabia
- Prince Sultan University
- Six Senses Southern Dunes, The Red Sea
- St Regis Red Sea Resort
- Nujuma, a Ritz Carlton Reserve
- Turtle Bay Hotel
- Alwaleed Philanthropies
- Four Seasons Hotel Riyadh
- Canvas
Locations
- Saudi Arabia
- Red Sea
- AMAALA
- Diriyah
- AlUla
- Riyadh