Ready-made and immersive art are no longer cool, argues Pericle Guaglianone

Pericle Guaglianone argues that ready-made and immersive art have lost their 'coolness,' citing Paola Pivi's helicopter installation in a Cremona church as a weak work despite its timely war themes. He contends that the 'wow effect' of such paradigms has faded, leaving artists unable to rely on hype alone. The piece traces this lineage from Pino Pascali and Alberto Savinio to Maurizio Cattelan and Pivi, noting that a 90% of environmental installations may now be as mediocre as bad paintings. However, Guaglianone believes this is a phase of desacralization, not death, and that mature stabilization will follow, as with Eisenstein's films. He advises against panic, suggesting that artists are pivoting to other forms, while awaiting new masterpieces.