ARTFEED — Contemporary Art Intelligence

Rare pop-up ad card ties Cincinnati cloak maker to Titanic survivor

cultural-heritage · 2026-04-24

Cincinnati Museum Center has acquired a rare pop-up advertising card from H. Rosenbaum & Co., a cloak manufacturer founded by Henry Rosenbaum in 1878. The card, donated last year, features arctic scenes and a three-dimensional sled display when opened. Henry Rosenbaum's daughter, Edith Rosenbaum, became a notable fashion correspondent for Women's Wear Daily in Paris and survived the Titanic disaster in 1912. She escaped on Lifeboat 11 with only her clothes and a musical toy pig, which she used to comfort children. Edith later donated the pig to the National Maritime Museum in Greenwich, London.

Key facts

  • Advertising card donated to Cincinnati Museum Center last year.
  • Card is a pop-up display for H. Rosenbaum & Co., cloak manufacturers.
  • Card measures 2 15/16 x 4 11/16 inches folded; 2 15/16 x 9 7/16 inches open.
  • H. Rosenbaum & Co. founded by Henry Rosenbaum in 1878 in Cincinnati.
  • Henry Rosenbaum's business grew from 30 to 1,200 employees by 1886.
  • Edith Rosenbaum was a Titanic survivor, boarding at Cherbourg on April 10, 1912.
  • Edith used a musical toy pig to entertain children in Lifeboat 11.
  • Edith Rosenbaum died in London in 1975 at age 95.

Entities

Artists

  • Edith Rosenbaum
  • Henry Rosenbaum

Institutions

  • Cincinnati Museum Center
  • H. Rosenbaum & Co.
  • Women's Wear Daily
  • Maison Cheruit
  • National Maritime Museum

Locations

  • Cincinnati
  • New York City
  • Paris
  • Cherbourg
  • London
  • Greenwich
  • United Kingdom

Sources