Ramraj Cotton launches jamakkalam carpets and tote bags with Bhavani weavers, plus two books on GI-tagged textiles

Ramraj Cotton has collaborated with weavers from Bhavani to create a new collection of jamakkalams and tote bags. The company also published two books that highlight the GI-tagged handwoven carpets. These initiatives aim to promote the traditional craft of jamakkalams, which are handwoven cotton carpets known for their durability and intricate patterns. The collaboration supports local artisans by providing them with a platform to showcase their skills and reach a wider market. The books serve as documentation of the craft's heritage and techniques, emphasizing the importance of preserving traditional weaving methods. The launch includes both functional items like tote bags and decorative pieces such as carpets, blending traditional craftsmanship with contemporary design. This effort contributes to the sustainability of the weaving community in Bhavani by creating economic opportunities and raising awareness about their cultural significance. The GI tag ensures the authenticity and quality of the handwoven carpets, protecting them from imitation and supporting the weavers' livelihoods.