Raiplay App: A Digital Success for Italian Public Television

The article praises the Raiplay app as a well-designed digital platform that modernizes Italy's public broadcaster, Rai. Despite Italy's tendency to criticize its own initiatives, the app offers a rich on-demand library, live streaming, and offline viewing—features often paid elsewhere. The app's usability and technological currency make it a standout, with a vast catalog including Rai productions and licensed content. The author argues that Rai's multi-channel offering, for a modest fee, rivals any other country's public service. The app's launch campaign cleverly used black-and-white imagery to highlight its color revival. The piece concludes that Raiplay is a fundamental step for the broadcaster's digital evolution.