ARTFEED — Contemporary Art Intelligence

Raffaella Carrà's iconic costumes on display in Sanremo during the Festival

exhibition · 2026-04-27

The 73rd Sanremo Music Festival is featuring the exhibition 'A far la moda comincia tu!' in tribute to Raffaella Carrà, the legendary Italian television figure who passed away in 2021. This exhibition, taking place from February 6 to 12, 2023, at Forte Santa Tecla, displays 35 outfits from Rai's collection alongside pieces from collectors Vincenzo Mola and Giovanni Gioia. Among the showcased items are vibrant bodysuits and the renowned 1970 'nude look.' Curated video clips by Paola Di Pietro highlight Carrà's journey from her 1952 film debut to her popular program 'Buonasera Raffaella.' Notable costume designers featured include Enrico Rufini and Gabriele Mayer, with some costumes temporarily relocated from the Museo della Radio e della TV Rai. Carrà's hit song 'A far l'amore comincia tu' has sold over 20 million copies.

Key facts

  • Exhibition 'A far la moda comincia tu!' runs February 6–12, 2023 at Forte Santa Tecla, Sanremo
  • 35 costumes from Rai's wardrobe and private collectors
  • Costumes restored by Vincenzo Mola and Giovanni Gioia
  • Video archives curated by Paola Di Pietro show Carrà's career from 1952
  • Costume designers honored: Enrico Rufini, Corrado Colabucci, Gabriele Mayer, Graziella Pera, Stefano Rianda
  • Some costumes usually at Museo della Radio e della TV Rai in Turin
  • Casino di Sanremo hosts 7 additional costumes
  • Carrà's 1975 song 'A far l'amore comincia tu' sold over 20 million copies worldwide

Entities

Artists

  • Raffaella Carrà
  • Raffaella Maria Roberta Pelloni
  • Corrado
  • Mario Bonnard
  • Paola Di Pietro
  • Enrico Rufini
  • Corrado Colabucci
  • Gabriele Mayer
  • Graziella Pera
  • Stefano Rianda
  • Fabiana Giacomotti
  • Vincenzo Mola
  • Giovanni Gioia

Institutions

  • Rai
  • Rai1
  • Teche Rai
  • Museo della Radio e della TV Rai
  • The Mall Sanremo
  • The Mall Luxury Outlets
  • Forte Santa Tecla
  • Porto Vecchio
  • Casinò di Sanremo
  • Cinecittà
  • Teatro1
  • Altaroma
  • Gp11 di Mayer
  • Artribune

Locations

  • Sanremo
  • Italy
  • Turin
  • New York
  • United States
  • Regno Unito
  • Riviera
  • Salerno

Sources