Radio GAMeC becomes first museum to launch programming on Clubhouse

Radio GAMeC, the radio project of the Galleria d'Arte Moderna e Contemporanea di Bergamo (GAMeC), has become the first museum to create a daily program on the social audio platform Clubhouse. The initiative began during the COVID-19 lockdown with 66 days of daily live streams on Instagram, followed by five free outdoor events in the museum courtyard and 16 episodes on Radio Popolare as Radio GAMeC PopUp, using a mobile studio in a camper van across Bergamo and its province. Recognized by UNESCO as one of the best museum initiatives worldwide during the lockdown, the project now returns to social media with a 30-minute daily slot from Monday to Friday, 8:30-9:00 AM, hosted by museum director Lorenzo Giusti and Lara Facco. The first week's lineup includes discussions on art on Clubhouse with Massimiliano Tonelli (Artribune), Cristiano Seganfreddo and Gea Politi (Flash Art); art fairs with Nicola Ricciardi (miart) and Ilaria Bonacossa (Artissima); art on television with Roberto Pisoni (Sky Arte) and Marco Maisano; collecting with Sabrina Donadel (Private Collection, Sky Arte) and Valeria Napoleone; and art radio with Nicolas Ballario (Rai Radio 1) and Ilaria Gadenz. The project aims to disseminate information, build communication bridges, and support the Ospedale Papa Giovanni XXIII.