Rabanne's 'The Pulse' Campaign Channels Flamenco and Spanish Roots

For its High-Summer 2026 campaign, 'The Pulse,' Rabanne explores the emotional rhythms of Southern Spain through flamenco, marking the house's 60th anniversary and a return to founder Paco Rabanne's Spanish roots. The campaign, directed by Emmanuel Cossu under creative director Julien Dossena, was shot in Sevilla and El Rocío, Andalucía. It features dancer Carmen Avilés, members of the Farruquito lineage, and an original score by guitarist Yerai Cortés. The imagery blends documentary realism and cinematic stylization, focusing on intimate gestures and collective ritual rather than folkloric nostalgia. Dossena and Cossu emphasized rhythm as narrative structure, with the campaign moving fluidly between fashion film, portraiture, and documentary. They aimed to honor Andalusian culture through collaboration and immersion, avoiding clichés while embracing the specificity of place.