Quiet quitting as cultural phenomenon: from silent disengagement to conscious quitting

The phenomenon of quiet quitting, also known as coasting, has spread particularly after the pandemic, coinciding with a new sensitivity in the workplace regarding silent abandonment of one's job in the name of new priorities. This context is characterized by neologisms such as VUCA (vulnerability, uncertainty, complexity, ambiguity) and YOLO (You Only Live Once), especially among Generation Z. Forbes chose 'Gaslighting' as the word of the year in 2022. The article discusses the shift from quiet quitting to conscious quitting, where workers openly dissent against corporate values rather than doing the bare minimum. Generation Z workers are less willing to work overtime, even paid, and show an anticyclical attraction to in-person work with a focus on quality time and relationships. The role of culture in addressing this phenomenon is examined: cultural enterprises, with their purpose-driven and teal organizational models, have seen less quitting, offering lessons for businesses. The article emphasizes the need for personalized welfare solutions and a cultural addendum to corporate welfare.