PwC Italy president on corporate cultural initiatives and employee wellbeing

Giovanni Andrea Toselli, President and CEO of PwC Italia, explains the company's commitment to cultural and artistic projects as a means to enhance employee wellbeing and societal impact. Initiatives include 'Sguardi dalla Torre' – an exhibition of Botticelli's Portrait of Giuliano de' Medici at the 27th floor of PwC Tower in Milan, in collaboration with Accademia Carrara – and partnerships with PAC and MAXXI. The company recently launched support for 'Primi mille giorni d'arte' at Centro Pecci in Prato, targeting pregnant women and families with young children. PwC also sponsors the Riccardo Muti Italian Opera Academy, in partnership with Fondazione Prada. Toselli emphasizes that cultural engagement fosters pride and aligns with business values, aiming to preserve Italian heritage while investing in future generations.