Purple Carrot Vegan Meal Kit Review: Fresh, Flavorful, and Worth the Prep
Established in 2014 in Massachusetts, Purple Carrot is a vegan meal kit service that was later acquired by Oisix. A food critic recently evaluated the service and commended its recipes, which rival those found in bistros by focusing on a variety of vegetables, fruits, and herbs, steering clear of typical vegan shortcomings. The subscription model is adaptable, with meal prices ranging from $13 to $15 per serving and a minimum weekly cost of $65. While sustainable packaging is utilized, some plastic baggies are still present. The critic particularly enjoyed the five-spice butternut squash dumplings topped with pecans, as well as the rajas avocado tacos and a chili tofu dish with peanuts. Microwavable options received a B-minus but were noted for their ample protein content. Ultimately, the critic endorses Purple Carrot for its fresh ingredients and delightful flavors.
Key facts
- Purple Carrot is a vegan meal kit service founded in 2014 in Massachusetts and acquired by Japanese company Oisix.
- The critic tested five meals and market add-ons and ranked Purple Carrot among favorites.
- Meals are priced individually from $13 to $15 per serving, with a $65 weekly minimum order.
- The service uses sustainable packaging: cardboard insulation and recyclable paper containers.
- The butternut squash dumplings required a food processor and took nearly an hour to prepare.
- The rajas avocado tacos took about 20 minutes to prep, less than advertised.
- Microwavable meals had over 40 grams of protein each but were rated B-minus.
- The critic, an omnivore, would order Purple Carrot instead of meat-based kits.
Entities
Institutions
- Purple Carrot
- Oisix
- WIRED
Locations
- Massachusetts
- United States