Public Media Donors Give $290M, Research Reveals Motives
A new report from Greater Public, based on research involving 66,000 donors, examines the unprecedented surge of public support for American public media that generated $290 million in new revenue. The study, titled 'A Catalyst Not a Crisis: What 66,000 Donors Told Us About the Future of Public Media,' analyzes the motivations behind this historic outpouring and offers strategies for converting this moment into lasting financial stability. The findings are intended to guide public media organizations in building a permanent foundation for their future, leveraging the momentum of this donor response.
Key facts
- American public contributed $290 million in new revenue to public media.
- Research involved 66,000 donors.
- Report is titled 'A Catalyst Not a Crisis: What 66,000 Donors Told Us About the Future of Public Media'.
- Study was conducted by Greater Public.
- The report explores why donors gave and how to sustain support.
- The goal is to turn the historic moment into a permanent foundation.
- The research is based on donor feedback and analysis.
- The report is published on Greater Public's blog.
Entities
Institutions
- Greater Public