Proposal for modular museum exhibitions to attract new audiences

Stefano Monti, partner at Monti&Taft, proposes a modular format for art exhibitions, allowing visitors to choose short 30-minute visits focused on selected works or full access. This model, inspired by digital content consumption, aims to attract tourists with limited time and families who cannot afford frequent full-price visits. Monti argues that modular ticketing could address unmet demand and increase cultural participation without compromising curatorial quality. The article appears in Grandi Mostre #10 on Artribune.