Proposal for a rational digital calendar to coordinate cultural events in Italy

Stefano Monti, partner of Monti&Taft, argues in an Artribune opinion piece that Italy's cultural event programming suffers from an excess of summer offerings and a lack of coordination. He proposes three measures: avoid concentrating events in spring-summer, agree on schedules at least at the provincial level, and use a shared digital platform. Monti explains that network economics require a standard, which is hard to achieve privately due to high investment needs and limited local user bases. He suggests a public-private platform that provides information, maps, newsletters, and self-scheduling tools, funded by premium services or ads. This would allow organizers to differentiate their offerings and spread events across seasons. Monti estimates the sector could transform within three years, increasing participation in both summer and winter. He contrasts this with mandatory state ticketing.