Projec_To: New Turin Association Merges Art, Design, and Music

During Turin's art week, three gallerists—Simone Becchio (Tempesta Gallery, Milan), Elisabetta Chiono (Crag Gallery, Turin), and Paolo Bonacina (Robilant+Voena, with spaces in Milan, London, Paris, New York)—launched Projec_To, a cultural association based in the baroque Palazzo Martini di Cigala. The initiative aims to intertwine design, art, music, and entertainment. Its inaugural exhibition, "Design of Today," features international designers Studio Nucleo, The Back Studio, and Ilia Potemine alongside works by Chinese artist Gao Yang, who lived in Turin in the 2000s and participated in the 1999 Venice Biennale. The founders emphasize creative freedom and plan at least three major events in 2022, with ambitions to collaborate with public and private institutions.