PRIME and COTTO showcase Southeast Asian design at Coverings 2026
During Coverings 2026, the largest tile and stone exhibition in North America, manufacturers from Southeast Asia, PRIME (Vietnam) and COTTO (Thailand), showcased their collaboration under SCG Decor. This partnership marks the 50th anniversary of diplomatic ties between Thailand and Vietnam. Their booth, named Sojourn, featured a spatial installation that merged interior and exterior design, focusing on 'Depth & Dimension.' Highlights included a wood-look plank collection and an expanded series of Subway Tiles. Both companies are certified with the Singapore Green Label. PRIME exports to more than 35 nations and has grown since joining SCG Group, while COTTO offers a design-centric viewpoint from Thailand's architectural industry, emphasizing comprehensive surface solutions and positioning Southeast Asia as an emerging influence in global design.
Key facts
- Coverings 2026 is North America's largest tile and stone exhibition.
- PRIME is based in Vietnam; COTTO is based in Thailand.
- The joint showcase was under SCG Decor.
- The collaboration marks the 50th anniversary of Thailand-Vietnam diplomatic relations.
- The installation was titled Sojourn and explored 'Depth & Dimension'.
- A wood-look plank collection and expanded Subway Tiles series were featured.
- Both brands hold Singapore Green Label certification.
- PRIME exports to more than 35 countries.
Entities
Institutions
- PRIME
- COTTO
- SCG Decor
- SCG Group
- Coverings
Locations
- Vietnam
- Thailand
- Singapore
- North America