Premio Cultura+Impresa Turns 10, Opens New Corporate Culture Section

The Premio Cultura+Impresa, founded in 2013 by Federculture and The Round Table with support from Fondazione Italiana Accenture and ALES Ministero della Cultura, celebrates its tenth edition. The award recognizes excellence in cultural sponsorship, partnerships, corporate cultural productions, and Art Bonus activation. For 2023, a new special mention category dedicated to Corporate Culture has been introduced, highlighting company investments in preserving and narrating their history and identity through museums and storytelling. Other confirmed special mentions include Contemporary Art + Enterprise (in collaboration with ARTISSIMA), Corporate Cultural Responsibility, Digital Innovation in Arts, and Networking in Arts. Winners of the three main categories receive Artist's Prizes, while special mentions earn formative awards and master's degrees in cultural management. Francesco Moneta, president of the CULTURA+IMPresa Committee, stated that over the past decade the observatory has interpreted trends in the relationship between culture and corporate communication, noting that art and culture have become integral to investment strategies for social sustainability, corporate communication, and marketing. Applications are open until March 5, 2023, via the idea360 platform of Fondazione Italiana Accenture. Award ceremonies will take place between May and June 2023.