Prado Museum Uses Nolan's Odyssey to Showcase Masterpieces

The Museo del Prado in Madrid has launched a multimedia campaign coinciding with the release of Christopher Nolan's film 'The Odyssey' in Spain. The museum's social media profiles are presenting a video montage of artworks from its collection that depict episodes from Homer's epic, set to the music of Spanish pop singer La Bien Querida's song 'Dinamita'. The campaign aims to attract younger audiences by bridging classical art with contemporary culture. This initiative is part of the Prado's broader digital strategy, which has earned it four Webby Awards, including the 2026 Webby Award and People's Voice Award for Best Overall Social Presence, with over 25,000 public votes. The museum's Instagram account, with about 1.2 million followers, regularly features live morning sessions in English. The Prado has also engaged with sports events, such as the Spanish national football team's victory in the 2026 World Cup final against Argentina on July 20, using artworks like Alonso Cano's 'Un rey de España' (1640) to celebrate with the post 'Reyes del Mundo, Reyes del Fútbol'. The museum's communication team collaborates with curators to create content that is both historically rigorous and accessible. The current campaign includes works by Rubens, Velázquez, Tintoretto, Titian, Ribera, Parmigianino, and Poussin, among others.