Prado Museum's 2021 Exhibition Program and Digital Expansion
In early 2021, the Museo Nacional del Prado in Madrid stood out as one of the few European capitals that remained open. Director Miguel Falomir emphasized the importance of collaboration with lenders as visitor numbers plummeted to 850,000 in 2020. The exhibition 'Invitadas' drew considerable crowds. The museum is set to reorganize its collection and refresh galleries dedicated to 18th-century European art and 19th-century painting this year. A permanent exhibition detailing its history will debut in autumn. Future shows will include 'Passioni mitologiche,' showcasing works by Titian, a study on Marinus van Reymerswale, and 'Tornaviaje,' focusing on exchanges between New World and Spain. The Prado also gained 13 million social media followers and secured €5 million for digital projects, exploring potential paid exclusive content.
Key facts
- Prado remained open in early 2021, unique among European capitals.
- Visitor numbers in 2020: 850,000 total, 500,000 before lockdown.
- From June to December 2020: 295,000 visitors, 78% from Madrid region.
- Permanent collection reorganized with new narratives and stored works.
- 2021 exhibitions: Titian's 'poesie', Marinus van Reymerswale, 'Tornaviaje', Mona Lisa copy, Murillo.
- Digital: 13 million social media followers, top 5 audiovisual project by The Art Newspaper.
- €5 million from European funds for digital initiatives.
- Free content remains free; paid exclusive content may be introduced.
Entities
Artists
- Miguel Falomir
- Tiziano Vecellio
- Filippo II
- Marinus van Reymerswale
- Esteban Murillo
- Leonardo da Vinci
- Annibale Carracci
- Andrés Ubeda
- Federica Lonati
Institutions
- Museo Nacional del Prado
- National Gallery of London
- Mnac de Barcelona
- Palazzo Barberini
- The Art Newspaper
- Artribune
Locations
- Madrid
- Spain
- Bilbao
- Roma
- Barcellona
- Londra
- Nuovo Mondo
- Sudamerica