Prada's Timecapsule: Monthly Drops of Limited Edition Shirts with NFTs

Prada's Timecapsule initiative, launched in December 2019, releases 50 unisex bowling shirts every first Thursday of the month, each with a serial number and custom packaging. The 32nd edition, released on August 4, 2022, features a voluminous shirt with vertical panels of different fabrics: dark poplin, oriental brocade, a Frankenstein print by artist Jeanne Detallante from the Fall/Winter 2019 collection, wavy blue patterns, and 1920s silk lampas, finished with a latex badge by OMA/Rem Koolhaas. Each item includes an NFT redeemable for exclusive benefits, including invitations to fashion shows and priority access to future drops. The project aims to upcycle archive fabrics and explore digital client interaction. The shirt style reflects Miuccia Prada's 'ugly chic' aesthetic, first popularized in the P/E 1996 collection. Past releases have featured postcard graphics, geometric patterns, and vintage motifs, occasionally swapping shirts for vintage-style pullovers. Resale prices on StockX are at least triple the original.