Prada's Feels Like Campaign Wraps Bakeries in Fashion Motifs
Prada has launched 'Feels like Prada', a project during Milan Fashion Week that extends through September 27, wrapping bakeries in patterns and colors from Miuccia Prada and Raf Simons' Fall/Winter 2021-2022 collections. Participating venues include Égalité, Bonci, Pandenus Gae Aulenti, and Davide Longoni in Milan, as well as locations in Rome (Panificio Nazzareno, Pannella), Florence (S. Forno Panificio, Forno Pasticceria Ghibellina), Paris, London, New York, Busan, Shanghai, and Tokyo. Bread bags, napkins, and paper bags are reinterpreted as fashion items. The campaign aims to create a sensory experience combining taste with the aesthetics of geometric forms, inviting customers to savor everyday moments and emotions associated with domestic life and trusted relationships, such as adopting a favorite bakery.
Key facts
- Project runs until September 27 during Milan Fashion Week.
- Patterns and colors from Prada and Raf Simons' Fall/Winter 2021-2022 collections.
- Participating bakeries: Égalité, Bonci, Pandenus Gae Aulenti, Davide Longoni (Milan).
- Also in Rome, Florence, Paris, London, New York, Busan, Shanghai, Tokyo.
- Bread bags, napkins, and paper bags are redesigned as fashion items.
- Campaign emphasizes sensory experience beyond visual, including taste.
- Focus on simple, everyday emotions and quality moments.
- Promotional spot titled 'Feels like Prada' encourages reconnecting with small pleasures.
Entities
Artists
- Miuccia Prada
- Raf Simons
Institutions
- Prada
- Égalité
- Bonci
- Pandenus Gae Aulenti
- Davide Longoni
- Panificio Nazzareno
- Pannella
- S. Forno Panificio
- Forno Pasticceria Ghibellina
- Artribune
Locations
- Milan
- Italy
- Rome
- Florence
- Paris
- France
- London
- United Kingdom
- New York
- United States
- Busan
- South Korea
- Shanghai
- China
- Tokyo
- Japan