Postersinthecity: Sylvie Fleury and Prince Transform Milan into Open-Air Museum
So, there’s this cool project called Postersinthecity, started by Pasquale Leccese from Le Case d'Arte, that's turning advertising spaces in Milan into an art gallery. The first artists featured are Sylvie Fleury and Prince. Fleury's bright pink posters, which are inspired by Chanel's Egoïste perfume, make a statement about how shallow society can be. On the other hand, Prince is taking famous Instagram images of women like Kate Moss and turning them into artwork that spreads like wildfire. This initiative aims to highlight current social issues, with the posters acting as surprising elements in the urban landscape. Future artists include names like Marlene Dumas and Mika Rottenberg. Leccese recalls getting his first art poster at twenty, highlighting that these pieces are about more than just advertising.
Key facts
- Postersinthecity is a project by gallerist Pasquale Leccese of Le Case d'Arte.
- Sylvie Fleury and Prince are the first artists featured.
- Fleury created fuchsia posters mimicking Chanel's Egoïste perfume.
- Prince reworks Instagram posts of Kate Moss and other famous women.
- The project transforms Milan's advertising spaces into an open-air museum.
- Future artists include Marlene Dumas, Gabriele Picco, Rosemarie Trockel, Traslochi Emotivi, Mika Rottenberg, Alicia Frankovich, and Giuseppe Abbati.
- Leccese received his first art poster from Simone Carella and Fabio Sargentini of Galleria L'Attico in Rome.
- The posters are described as 'poster/virus' that silently occupy city walls.
Entities
Artists
- Sylvie Fleury
- Prince
- Kate Moss
- Marlene Dumas
- Gabriele Picco
- Rosemarie Trockel
- Traslochi Emotivi
- Mika Rottenberg
- Alicia Frankovich
- Giuseppe Abbati
- Pino Pascali
- Simone Carella
- Fabio Sargentini
Institutions
- Le Case d'Arte
- Galleria L'Attico
- Chanel
- Artribune
Locations
- Milan
- Italy
- Rome