Poste Italiane Christmas Ad Featuring Lucio Dalla Song Goes Viral

Poste Italiane's 2025 Christmas commercial, titled "La sera dei miracoli," has resonated widely across Italy. The ad features a young boy named Filippo (played by Francesco Fama) who collects his deceased grandfather's belongings—glasses, gloves, a shaving brush, cookies, a photo with his dog, and a crossword puzzle—and mails them to "Nonno Pino, Via delle Nuvole 6, Cielo." A postal worker accepts the package with emotion. The spot uses Lucio Dalla's song "La sera dei miracoli" as its soundtrack. Created by agency Saatchi&Saatchi and produced by Akita, the ad was directed by Ago Panini with cinematography by Paolo Caimi. Filmed in November in Monopoli and Lecce, Puglia, it is part of the "Storie di Poste Italiane" format and is being broadcast on TV, in cinemas, on digital channels, and in print media.